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Marking a major shift in her coaching journey, the former England youth boss has resigned her post with the England WU23 national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who led the San Jose-based club during its first two seasons in the top-flight American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” stated Coates. “It has been instrumental in my development both professionally and personally. I am now prepared and eager to test my abilities in a new environment.”

Track Record of Success

Since taking charge in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Kay Cossington, a former FA women’s technical director, highlighted Coates's credentials: “She is both an outstanding tactician, but she also has a demonstrated history of nurturing talent to compete at the highest levels.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” she continued.

The Task Ahead

Bay FC experienced a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before struggling to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their new challenge. They have played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Their work has directly impacted the development of many promising talents who have progressed into senior Lionesses,” Step concluded.

Player Progression

After succeeding Mo Marley in 2023, Coates presided over the promotion of a number of players to the national team, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for successors to fill the roles is now underway, with the aim to continue the development of the youth national team in the coming years.