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The original creators behind the well-known ice cream brand Ben & Jerry's has stated how corporate owner the multinational conglomerate blocked the launch for an innovative Palestine-themed ice cream flavor.

The entrepreneur, who co-founded the business alongside Jerry Greenfield, announced that he will personally create this new product within a personal collection showcasing issues the company has been barred from addressing publicly.

Longstanding Conflict Between Creators and Parent Company

This latest development deepens the ongoing conflict between the internationally recognized ice cream maker with Unilever, the British consumer goods corporation which acquired Ben & Jerry's for over two decades.

Both founders maintain that the parent company and their ice cream division the Magnum brand improperly prevented their company from "maintaining its activist principles".

The Fruit Flavor as an Emblem for Support

The entrepreneur stated via an Instagram video how he's developing an innovative watermelon-flavored frozen dessert, requesting consumer ideas regarding naming options plus potential ingredients.

“I'm accomplishing what they couldn't,” Mr. Cohen commented from his kitchen. “I'm creating a watermelon-flavored ice cream that calls for permanent peace in Palestine while demanding repairing the damage that occurred in the region.”

This particular fruit has become a symbol of solidarity with Palestinians because of its colors, which match the colors in Palestine's national banner – the distinctive four-color pattern.

Previous Activism plus Recent Developments

In 2021, the ice cream company refused to sell their merchandise in areas occupied by Israel, resulting in the parent company transferring the Israeli operation to a local licensee, thus allowing continued sales in disputed territories.

The new dessert series will be created through Ben's Best, the socially conscious dessert company that was first established in 2016 to support former political contender Senator Sanders via the product "Bernie's Back".

Leadership Shifts and Future Intentions

The founder revealed how he will develop additional frozen dessert varieties that address issues that the company was prevented from speaking about openly due to Unilever.

This development follows co-founder Jerry Greenfield resigned from Ben & Jerry's in September, following many years of involvement, citing worries that its independence was compromised after Unilever's decision to curb its social activism.

Previously, Ben Cohen commented how "Jerry has a really big heart and the ongoing dispute with Unilever was breaking it."

"My heart leads me to continue to work inside the company to fight for corporate autonomy so that it can actualise the social mission, the principles that it was founded on and has maintained for decades," he explained to media outlets.

• Parent company restrictions on social activism
• Personal product development from original creators
• Watermelon flavor serving as political symbol
• Continuing tensions between parent company and social mission